A pink fluffy cat is about to persuade North Lincolnshire residents to recycle their old small electrical items.
HypnoCat will be appearing on bin lorries, social media, leaflets and local radio across the region as part of the Recycle Your Electricals campaign.
Anything with a plug, battery or cable can be recycled and it is estimated there are enough unwanted cables hiding in North Lincolnshire homes to stretch along the Humber nine times.
Small old electricals are among one of the fastest growing waste streams in the UK, with householders hoarding 527 million items.
Old electricals contain 75 per cent of materials that can be recycled or reused, including gold, silver and copper. They can be made into everything from medical equipment to children’s playgrounds.
Small electricals should be put – unbagged – in a kerbside recycling box or taken to the nearest household recycling centre. The recycling page of the council website lists locations and opening times.
Cllr Rob Waltham, leader, North Lincolnshire Council, said: “We are delighted to be taking part in the Recycle Your Electricals campaign.
“We are proud of our broad range of recycling options designed to suit the different needs of North Lincolnshire’s 75,000 households. This includes a kerbside collection for small electricals for every household in the area.
“We have joined this campaign as part of our commitment to a greener future by cutting carbon emissions, promoting green energy, planting trees, protecting our green spaces and recycling.”
Scott Butler, Executive Director of Material Focus, the organisation behind the campaign, added: “We want everyone to know that all old electricals – that’s everything with a plug, battery or cable – can be recycled.
“We are delighted to be working with North Lincolnshire Council and are calling on residents to stop throwing away their old electricals, and instead put them in their recycling boxes.”