New clothing store opens in Scunthorpe as residents encouraged to shop local

14:40, Friday, 4th December 2020

A new clothing store has opened in the heart of Scunthorpe town centre, as residents are encouraged to back small businesses and shop safely this Christmas.

True Heroes London offers a great selection of men’s casual wear, stocking premium brands including: Mish Mash, Bewley & Ritch, Trojan and many more.

Cllr Rob Waltham, Leader of North Lincolnshire Council, said:

“We are delighted to see True Heroes London launch and wish them every success for the future. This new business will further expand the retail offer in the town centre, bringing more choice to shoppers.

“These are exciting times for Scunthorpe. The Government continues to inject millions into the town centre, which is a real show of confidence in our ambitious plans, which are progressing at pace. There is so much to look forward to.

“2020 has been a challenging year for all of us, including our independent retailers. This Christmas we are encouraging people to shop local and support small businesses when stocking up on their presents; they are the lifeblood of North Lincolnshire’s economy.”

The opening is an emotional twist of fate for owner Des Comerford, who returns to the same premises, 4 Ravendale Street North, where he opened his first business, the much-loved Dee Jay’s, 37 years ago.

The launch of True Heroes London comes at an exciting time for the county town. Since 2015, £40m of funding has been invested in Scunthorpe town centre by North Lincolnshire Council and Government alongside businesses and educational institutions – creating hundreds of new jobs and quality public space.

In a further boost it was announced that the council has submitted bold plans for an additional £27m of investment across Scunthorpe through the Town Deal programme, setting out ambitions to create an advanced manufacturing park, green energy park, further development of the town’s cultural quarter in and around Church Square and a health and emergency services hub.

Reflecting on the opening of True Heroes London, Des said:

“I have been totally overwhelmed by the reaction to the new business. So many customers, old and new have popped by the shop to wish me well. With this fantastic level of support in Scunthorpe for independent retail, I’m optimistic for the future.

“Smaller, local businesses bring so much to town centres. We pride ourselves on sourcing carefully selected products and delivering fantastic customer service. I really value the relationships I have built with my customers, they are more like friends to me.

“I have been trading in the Scunthorpe area since 1983 and there is definitely a buzz around the town currently, despite the pandemic. On Ravendale Street North there is a lovely community of quality independent shops and restaurants. Everyone is so supportive, with a real ‘can do’ attitude. I am looking forward to welcoming our customers in the run up to Christmas.”

With more retailers opening their doors local public health officials are calling on shoppers to stay safe as they stock up, following simple guidelines:

  • Wear a face covering
  • Observe the number of people allowed in the shop
  • Keep the two-metre distance from other shoppers where possible
  • Use hand sanitiser and wash hands whenever you can
  • Only touch items you intend to buy
  • Pay by contactless card where possible
  • Bring your own bags
  • Be kind – some people find adapting to the new rules difficult