North Lincolnshire Council is spearheading an action plan to help attract more people into Scunthorpe town centre.
The council – which already provides up to two hours free parking – is working with traders on the future developments which will create a high street fit for the future.
It comes as a new public spaces protection order is in place, ensuring litter louts and dog foulers can be fined up to £150. Cyclists who refuse to dismount will also be hit with fines.
Cllr Rob Waltham, leader, North Lincolnshire Council said: “There are a great many fantastic retailers working hard to cater for their customers and of course attract new people into Scunthorpe town centre.
“There are challenges just as there are in many places across the country. People’s habits have changed, and Covid-19 had a big impact.”
Council representatives met with traders and police on Thursday to discuss what else is needed.
Cllr John Davison, cabinet member for safer, stronger communities – urban, said: “The police have committed to increasing their activity and have promised to make sure criminals understand their behaviour and activity will not be tolerated.
“We’re looking forward to working closely with the many hard-working shopkeepers on a whole raft of new and exciting projects which will ensure the town centre is a fantastic place. Christmas is only around the corner, and we need to do all we can to support our local traders.”