5 February 2018
Drivers in North Lincolnshire are being urged to not take country roads for granted and drive to the conditions of the road.
This comes as THINK! re-launch their Country Roads campaign. Fifty nine per cent of all fatalities occur on country roads. These roads often have sharp and blind bends, which can hide unexpected hazards. Their key message is ‘THINK! Brake before the bend, not on it.’
North Lincolnshire is a rural area with lots of country roads, therefore it is important that drivers read the road ahead and anticipate potential hazards.
In the UK, three people die each day on average on country roads. The number of people killed on country roads is nearly 10 times higher than on motorways.
In North Lincolnshire:
2014 – 33 accidents on country roads
2015 – 25 accidents on country roads
2016 – 13 accidents on country roads
Cllr Richard Hannigan, cabinet member for Safer, Green and Cleaner Places, said:
“As a rural authority this campaign is particularly relevant for us. Accidents on rural roads tend to result in more severe injuries compared to urban crashes due to the higher speeds involved.
“It is vital that drivers consider the conditions of the road and drive with care at all times. Just because there is a speed limit doesn’t mean that it is always the safe speed to be driving – it is a limit not a target.
“We are urging drivers to always drive with care and attention. It is better to take longer to get to your destination than put yourself and others at risk.”
Advice from THINK!:
Look out for upcoming bends, hidden dips, blind summits and concealed entrances.
Give yourself time to react to unexpected hazards, brake before the bend, not in it.
Always drive at a speed which will allow you to stop in the distance you can see to be clear.
Allow more time to stop on wet or slippy surfaces.
If you get stuck behind a slow moving vehicle, be patient. Don’t overtake unless it is absolutely safe.
If passing more vulnerable road users such as horse riders, cyclists and walkers, pass wide and slow.